For one roofer, one electrician, one pest company per town

Be the name your town Googles.

A fifteen-second song with your company name in it. People in your town hear it, and when they need you, they type your name. We write it and sing it before you pay anything. Then we put it in front of everyone within twenty miles, keep your Google profile alive, and send you one page a month that says how many people searched for you by name and how many called.

$750 a month. The first seat in each county pays $500 for as long as it holds it. No contract. The song is yours even if you leave.

Who your town searches for by name

Every company in your trade and your town, ranked by how many people typed its name into Google last month. Yours is on it. One page, free, and the new one comes on the first of each month until you say stop. We will also make you a fifteen-second jingle, free, and send it with the scorecard.

No list is sold or shared. One email a month, and the seat alert if your town's seat is taken. Reply stop to any of them.

A local business has two problems. Only two.

Either people cannot find you, or they find you and do not call. Everything else is noise.

Not found

Your Google profile has eleven reviews and no reply to the bad one. The last photo is from 2022. When someone in your town searches for what you do, the company that shows up is the one that posted last week. None of that is about your work. Google cannot see your work.

Found, not called

Nine out of ten local searches happen on a phone. She lands on your site with one thumb free, looks for a number, and goes back to the list. Google counts the ten seconds she stayed. No promise at the top. No owner's face. No button under the thumb.

Here is why the first problem never fixes itself. When someone types "roofer near me", Google picks from every company within twenty miles. Call it the near-me lottery. You are entered every day, you win about as often as anyone else, and every agency in the country sells you a way to buy more tickets. A search with your name in it has one result. Our job is to make that the search people run.

What changes

Why a plumber's phone rings more when people can sing his name

Two minutes. The numbers are in it. Play it with the sound on.

What we do, every week, in your name

You talk for twenty minutes at the start. After that, your part is answering the phone. It will never be quite that tidy in practice. We have made it as close as we can, and nearly all of what is left is on our side.

  1. A jingle people cannot un-hearFifteen seconds. Your company name, your town, one promise. Short, catchy, and a little corny on purpose, because corny is what sticks. It runs at the front of everything below, and it is yours to keep even if you leave.
  2. The ad that is free when they skip itA fifteen-second video ad on YouTube, shown only to people within twenty miles of your shop. Most viewers skip it. A skipped view is free because YouTube only bills when someone watches the whole thing. They still heard your name. The ad budget comes out of the $500. There is no second bill.
  3. A Google profile that looks open tonightEvery review answered within a day. Fresh job photos three times a week. A review request to every customer after every job, worded the way Google allows.
  4. Your answers, in your voice, where people search for themYou give us the fifty questions customers ask you. We turn each one into a short weekly episode, read in a licensed copy of your voice, with your written consent. The written version goes on a site you own. When someone in your town types that question into Google, your answer is the one that comes up. You never sit in front of a microphone.
  5. One promise pageA plain promise at the top, a 45-second video of you, and a call button that stays under the thumb.
  6. One page on the first of the monthA tracking number on everything we build. On the first: how many people searched your name, how many called, and one sentence on what we are changing. If a number went down, that sentence comes first.

This works even if

Your profile has eleven reviews and one of them is a one-star you never answered. Google ranks the profile that looks open this week, and thirty days of photos and replies is enough to look open.

You have never spent a dollar on advertising. The ad budget is inside the five hundred, and skipped views are free.

The company across town spends ten times what you do. They can buy every click in the county. They cannot buy a search that has your name in it.

You cannot sing, hate the sound of your own voice, and would never sit for a podcast. Nobody asks you to.

What we will not do

We will not sign you to a contract.

We will not keep your Google profile, your ad account, your website or your jingle if you go. They are set up in your name from day one.

We will not buy fake reviews or pay for real ones, because Google bans both and the penalty lands on you.

We will not take two roofers in the same town. One trade, one town, one client. The seat is yours until you give it up.

We also do not take franchises, companies under two years old, or anyone who asks for a review he did not earn. We would rather leave a seat empty than fill it with the wrong company.

What it costs, and what you keep

Start with Presence. Add Phone when the monthly report shows calls you missed. Buy the jingle alone if you already have someone running the rest; it counts in full against Presence if you start within ninety days.

Jingle only

$2,000

one time. Credited in full against Presence within ninety days.

  • Custom 15-second jingle with your name and town
  • Three cuts: 60, 30 and 15 seconds, plus a music bed
  • Exclusive to you in your trade and town
  • Step-by-step guide to running it on YouTube and your podcast
Order a jingle

Presence

$750 $500/month

Founder's rate. The first company to take a seat in its county pays $500 for as long as it holds it. After that the seat is $750. Month to month. The $2,000 jingle is inside it.

  • Your jingle, mastered, yours for life
  • A fifteen-second YouTube ad within twenty miles, ad budget inside the $500
  • Google profile managed daily, every review answered
  • Weekly episode and post in your voice
  • One promise page on a site you own
  • One-page report on the first of each month
  • A one-page script for whoever answers your phone, because the first calls come while you are on a job
Take my town's seat

or read the full terms first

Presence + Phone

$900/month

month to month. Founder's rate; $1,150 after the first seat in the county.

  • Everything in Presence
  • A tracked number on the ad and the profile, every call recorded
  • Missed-call text-back, so a call you could not take still turns into a job
  • Seasonal pushes after storms, freezes and heat waves
  • Extra ad reach when you want it, at cost plus thirty percent
  • Spanish episodes
Start Presence + Phone

One more thing, and it is the only pressure on this page. We take one company per trade in each town. If a competitor takes your town first, the jingle we sing there has their name in it. It runs on YouTube in front of your customers for as long as they stay with us, and we will not record a second one for the same trade in the same town. We write to every company in a trade in the same week, and one of them takes the seat. The seat map shows which towns are still open.

The guarantee. If by your third report the number of people searching your company name has not gone up from the baseline on your scorecard, months two and three are refunded and you keep the jingle, the profile and the site. Month one is the build and we keep it.

The seat pass. You cannot refer another roofer, because there is one roofing seat and you hold it. You can refer the electrician, the plumber and the pest company you see on jobs. Three seat pass cards come in your welcome box. When a company you passed a card to takes its seat, your next month is free, and from then on both jingles run in the same thirty-second spot, so each name reaches the other's audience on the same budget. We call that the town bloc.

Every account, profile, site and recording is set up in your name and stays with you. Cancel from your billing portal any time; service runs to the end of the paid month. Questions first? hello@townshipsignal.com.

Again, what changes

How it is made. Every jingle is written by us and produced with a licensed studio music model under a commercial license we assign to you in writing. Every episode is read by a licensed copy of your voice, recorded once, with your written consent, and deleted when you leave. We reply to reviews as you, request reviews with neutral wording and no incentive, and follow Google's Business Profile and advertising policies as written. In your first thirty days we answer every review you have ever received, post at least twelve job photos, and publish four episodes. You can count them.